Interview with Sam Melia: The battle for the “Soul” of Britain

He was sentenced to two years in prison for stickers suggesting that multiculturalism is an abyss into which everything that Great Britain has built over centuries will collapse. Persecuted, arrested, and accused of terrorism, he did not give up. This is his story.

Sam Melia is a leading English activist for the British nationalist movement Patriotic Alternative. Melia has made national news over the past few years for his trial and subsequent two-year imprisonment for posting stickers in public promoting nationalism for the native British people and content advocating for the remigration of all illegal migrants in the UK. His case sparked a national debate around freedom of speech and the nature of state repression against ideological opponents in modern Britain.

Hello, Sam, and thank you so much for agreeing to do this interview with us at Eagle Eye Explore. Now, first things first, for our audience outside of the UK who might not be aware, could you please tell us a bit about yourself – who you are and your background within the English/British political scene?

It’s a pleasure to talk with you. I’m 36 years old, married and father of two fantastic young girls. Currently, I’m a Regional Organiser for Yorkshire with Patriotic Alternative, a community and activism group in Britain. Previously, between 2015-2021, I was the ‘Head’ of the Hundred Handers, a project that published stickers online for anyone to print themselves using cheap label machines. These stickers appeared across three continents and, by the end of its run, featured around three hundred English stickers and even more in a few other European languages. As a result of these stickers, I was arrested by British Counter-Terrorism in 2021, finally sentenced to two years in prison in 2024 for ‘distribution of material meant to incite racial hatred’ despite the prosecution describing their content as both legal and truthful. I’ve just recently published my prison diary Legal, Truthful, Guilty detailing my time inside, as well as the British state’s woeful attempts at ‘realigning’ my mindset.

It is always interesting to learn about a political activist’s ideological origin story, to put it simply. How did your journey into English/British nationalism take shape?

I struggle to remember the exact moment of origin, around fifteen years ago at this point, but I do recall the Jay Report, an inquiry into the child grooming scandal of 1400 girls in Rotherham by predominantly Pakistani men, coming out in 2014 and that being incredibly shocking. Reading the survivor testimonies, the absolutely abhorrent abuse these girls received, is something that I’ll never forget. As a man in my early 20’s, I’ll have been reading various online blogs in what is now known as the ‘manosphere’, as my interests became more political I branched out and found a lot of American sources; The Right Stuff, Daily Stormer etc. but Britain and Europe were lagging behind somewhat, no doubt due to our stricter speech regimes. We had a few commentors online; Mark Collett and Millennial Woes, to name two of my earliest discoveries, but I wanted to get active offline. Looking around, I didn’t see much that inspired me. At that time, the English Defence League were the biggest ‘patriotic’ entity, but it seemed to revolve around football hooliganism which I had no affinity with. We had a few Nationalist parties still limping along, the British National Party, National Front etc. but they were all shadows of their former selves. I attended a few meetings, and everyone was 30-40 years my senior and seemed consigned to the bleak fate of the country. I could hardly blame them, it seemed everything was arrayed against us and the population at large was largely ignorant to what was happening.

The year prior to Trump’s election witnessed an explosion of energy online and, subsequently, a wave of censorship as NGOs like the SPLC,ADL and Hope not Hate mapped out the networks online, shut down key figures, and figured out how to prevent the algorithm from enhancing the reach of Nationalists.
It was this censorship that led me to create the Hundred-Handers, taking the Nationalist rhetoric offline, out of the control of social media giants, and allow anyone with a £10 label printer to put it in front of the general public.

You have been active within the nationalist scene in Britain – predominantly England – for a very long time now. How has Britain changed socially, culturally and politically over the course of the 21st century thus far, since the days of your youth?

The most obvious is the demographics. I grew up in an area of Leeds called Harehills, it was ground zero for South Asian immigration into the area. I remember it as pretty White as a child, there was maybe two or three Asian boys in my class, I drive through it now and I struggle to spot a White face. Looking at census data, Leeds as a whole was 94% White in 1991 (we don’t have specific area data for that census) but, as of the 2021 census, Harehills is showing as low as 5% White British.

Both socially and culturally I feel like we’re in a death spiral. The 90s felt somewhat optimistic, at least as a child, but as time has gone on it feels like we’ve been hollowed out. Our culture has been hybridised with that of the immigrants, and it’s created something entirely materialistic. I suppose it’s because the soul of our nation, the native British, are being actively disparaged and replaced. Our identity has been broken down to five basic values; Democracy, Tolerance, Respect, Liberty and Rule of Law. Nothing about this speaks of the British people, they could just as easily be transposed onto any other people, and that’s the point, they’re not for or by us, they’re for our multinational replacements, to ensure the best possible coexistence of people who have no earthly reason to be living together.

I worry that we’ve become so unmoored from our history and ethnic identity that we’ll never be able to reclaim what we had before. The best we can hope for is to create something new, but it has to come from us, and us alone. For that to happen mass remigration is essential, alongside a clear distinction between the native, blood and soil Britons, and the paper citizens who hold no claim to these lands.

With your political activism – whether it be for your organisation, Patriotic Alternative, or more independent work – what kind of messages are you hoping to send to the British people, as opposed to what the current British political establishment want the people to believe about conservative and nationalist movements?

I’ve always wanted to express a positive message, ideally more pro-us than anti-them. Of course, that isn’t always possible, we’ve suffered so many horrendous atrocities at the hands of the other that it’s impossible not to point the finger at times and it needs to be done. Our restrictive laws in this country have been intentionally crafted to make that legally hazardous too, it’s an absolute minefield.
Generally, I try to focus on my own community. Bringing people together who understand the dire straits we’re in and make others aware that they’re not alone in feeling the way they do. Our political system is designed in such a way that any insurgent party would need 20-40 years to properly establish themselves, assuming they don’t tear themselves apart in the meantime, but the demographic reality of Britain means that electoral victory would be an impossibility by that time, there simply won’t be enough of us left. Politically we can exert pressure as best we can, but the reality is that the British political establishment can withstand huge amounts of public pressure and will enact their plan regardless of what the native British want. As such, I try to put out the message that a positive White community exists and if you want to resist the cultural and social rot, then we’re here. Our lauded democracy has already begun to descend into ethnic sectarianism, every group out for themselves, and our only hope is to create enough White consciousness to foster our own ethnic strongholds and exert power in our own areas for our own benefit.

Naturally, we will have to address the elephant in the room here – your recent legal troubles and time in prison. In what can only be described as a case of political persecution, could you please explain to our audience exactly what took place that led you to these recent events?

Of course. Sometime around 2019, Counter-Terrorism were tasked with finding the anonymous ‘Head’ of the Hundred-Handers. By this time my stickers had gone round the world, garnered a lot of news coverage and proven to be quite the thorn in the side of the anti-White multicultural project. This culminated in my arrest two years later, in April 2021, when they’d finally ascertained my identity. I’d already mothballed the project 6 months prior, preferring to spend my time and energy on Patriotic Alternative, so it came as quite a surprise. I was ‘released pending investigation’ and they wouldn’t deliver my charges until a full two years after that in 2023, ‘distribution of material meant to incite racial hatred’ and ‘encouraging racially aggravated criminal damage’. The latter was for posting pictures of the stickers on street furniture on social media. I think I’m the only person to ever be charged with criminal damage for stickers, biodegradable ones at that!

In preparation for the trial we thought we’d be defending the content of the stickers, it immediately became apparent when the prosecution described them as ‘extreme but lawful’ and advised the jury that ‘It does not matter whether the content of the stickers is true or not’ that this was going to be something quite different.

In the end, the trial was there to establish that I was a right-wing racist and therefore could not engage in legal, truthful speech. As a racist right-winger, my speech is automatically hate-speech regardless of its actual content. This, of course, is circular logic; If you talk negatively about immigration, you’re a racist, and only a racist would talk negatively about immigration. The perfect solution for handling dissent: noticing a problem makes you a thought criminal, speaking about it makes you an actual criminal.
Despite probation not recommending actual prison time (it’s literally just stickers, it’s not on-going, he has a young family, job, prison isn’t an effective solution) I was handed two years custodial by the judge. I served ten months inside, got released two months early because of prison overcrowding and spent the remaining fourteen months on incredibly restrictive licence conditions; no internet, not allowed to talk to new people without providing name and date of birth to counter-terrorism and forced to reside in a hostel for seven months). My offence of creating stickers was explained to me as ‘terrorism adjacent’ and I was handled by the National Security Division for those fourteen months. I had to endure weekly struggle sessions with a ideological Probation officer as well as the Desistence and Disengagement Programme which is normally reserved for actual terrorists.

You have recently published a book, entitled Legal, Truthful, Guilty: Diary of a Political Prisoner. It has since become the no. 1 best-selling book on Amazon in the category of British Political Biographies. Contrary to the British state’s claims that very few people are supportive of nationalism in the UK, the overwhelming levels of public attention and support that you have received throughout and following your two-year sentence has proven otherwise. Do you expect that the British Government and anti-nationalist movements will try to further censor you and clamp down even harder on your freedom of speech and expression?

I’m in two-minds on this; my prosecution was undoubtably an unforced error by the establishment, instead of having the desired effect of suppressing dissent it only served to highlight the two-tier policing in Britain. Paedophiles and rapists were walking out of court on suspended sentences while a patriotic Briton was going to do time inside, missing the birth of his second daughter, for legal, truthful stickers. It only served to massively increase my notoriety and spread the message of my stickers further than ever before.

That said, the establishment only has one tool for handling opponents to their agenda, a hammer (or gavel might be more accurate). They don’t have any arguments against our opposition to demographic replacement, it’s objectively negative for the country and our people, so what else can they do other than smash dissent whenever it rises? While I was inside, we saw the horrific Southport attack where a second-generation immigrant targeted the Whitest event he could find, a Taylor Swift dance class, killed 3 girls and wounded over a dozen more. The justified public unrest that followed was brutally crushed by the regime and the issue was in no way addressed, and thus the regime merely shoved the lid back on the pressure cooker to let it boil some more. Multiculturalism requires you to be entirely apathetic about the daily rapes and murders of our most vulnerable, and this is why I still have some hope that it’ll collapse sooner rather than later, it goes completely against human nature.

It is especially puzzling how the British state is quick to clamp down on and persecute you for something as harmless as putting up stickers, while genuine criminal acts such as youth violence, grooming gangs, political scandals linked to government figures with ties to Jeffrey Epstein (the Mandelson Scandal), etc. are otherwise completely ignored. Why do you believe that the British Government seemingly has all the resources it needs to chase you and other nationalist activists down for otherwise harmless activities, whereas genuine criminals are allowed to roam freely?

It’s all about what poses an actual threat to the regime. As I’ve said, you’re required to be completely apathetic and blind to what’s going on for this multicultural experiment to work. I was struck during my trial when the prosecution stated that the only reason I cared about the rape of thousands of White girls by foreign men was that it fed into my racist beliefs. After all, how could I care about girls I was neither related to or knew?

They’re psychopaths and their system can weather the storm of mass terror attacks, industrial-scale rape and daily murders, as long as no one cares too much.

A slightly difficult question, but one that we are sure is on a lot of people’s minds – do you believe that you and/or your associates within the nationalist scene will be targeted again by the British Government, of do you believe that they will finally leave you alone?

One man poking holes in their veil of lies is a problem; a lot of people doing so is a disaster and represents an existential threat. We’re so far down this road now, the restitution required for the atrocities done to us so great, that they’re fully bought in. They understand that it’s literally victory or death for them.

A more positive theme for the closing parts of this interview – as a lover of history, it is always very interesting to hear about which figures, both past and present, inspire you the most in your life. Which historical figures in particular would you cite as being especially motivating for you?

I must confess that I’m not that well-read, haha! I met my wife, Laura Towler, through these politics and she is a big fan of Oswald Mosley. During our courtship I read a few books she had of his and, despite a messy private life, he was a man of action and I respect that. He saw a political system that was 100 years out of date in his time, and this was a century ago, and set about to fix it. While I know I’ll never reach his levels of influence and oratory talent, I hope I can make our people proud and represent Nationalism to the best of my ability.

And finally, to close this interview, do you have a message that you would like to convey not just to nationalists in England and the UK as a whole, but also to other social/cultural conservatives, nationalists, identitarians, etc. across Europe, especially in this era of ideological and political uncertainty?

After my two years away, I’ve seen a huge shift towards Nationalism, more than in the previous fifteen that I’ve been involved. I feel that the regime is weaker by the day and, if we keep pushing, we can turn this around and instead of European extinction, we could see a second renaissance. I want it with all my being and I’m proud to join you all in this endeavour to save our people.

Sam, on behalf of Eagle Eye Explore, we thank you so much for your time for this interview and we very much look forward to speaking with you again in the near future!